Company Overview:

Ayoba is introducing the USA to a more premium, delicious, and nutritious alternatives to traditional meat snacks through authenticity and transparency. Our South African family recipe products, Biltong & Droewors, are crafted with premium cuts of grass-fed beef that are dried with air, instead of with heat like jerky. The result is a tender beef snack with no sugar and more protein.

Ayoba is available in over 500 retail location, including Whole Foods, Wegmans, Giant and Sprouts, and has a strong digital presence through AyobaFoods.com, Amazon.com, ThriveMarket.com, and more. 

Current Openings: 

E-Commerce Manager

Brief Job Overview:

As the E-Commerce Manager, you will lead online growth across AyobaFoods.com and Amazon.com. You will analyze and improve our digital strategy, including customer acquisition, user experience, retention, CRO, CRM/email, and Amazon. The Digital Sales Manager will report directly to the President and will manage all related agencies, freelancers, and eventual in-house hires.

Location: Northern Virginia (Springfield, VA) - Remote flexibility for certain candidates.

Your Responsibilities:

• Leading the company’s online portfolio to 2020 and 2021 online revenue and margin goals.
• Own all aspects of performance marketing: drive new customer acquisition, improve customer experience & retention, and increase LTV.
• Manage paid marketing campaigns across Social & Search to accomplish revenue goals while remaining within budget.
• Manage Email marketing efforts.
• Assist with customer experience improvements.
• Research marketing trends, product trends and keep a close pulse on the competition.
• Continuously evaluate and improve on both current and new strategies.
• Implement the appropriate reporting systems and KPIs.
• Work closely with the internal team and all related agencies to coordinate strategies across departments.
• Report to President on overall performance against growth goals, track trends and make high level recommendations.

Ideal Candidate: 

• Data driven with relentless aspiration to meet and exceed goals.
• Enjoys analyzing data to find areas for improvement.
• Shows a strong desire to learn new things and stay ahead of the trends.
• Team player who can facilitate both company and personal growth.
• Idea generator & creative problem solver.
• Great at multitasking and prioritizing tasks, staying organized and executing in a timely manner.
• Ability to connect consumer insights, data and business objectives to creative strategies.
• Strong project management skills: forward-thinking & dedicated.

Requirements:

• 2+ years of e-Commerce marketing experience (preferably in consumer-packaged goods).
• Proven experience with Shopify, Klaviyo (or other email marketing platform), Google Analytics & Facebook Business Manager.
• Bonus (not required): Experience with Amazon ads, customer experience, & other advertising platforms like Google Ads, Reddit, Pinterest, YouTube, etc.
• Comprehensive understanding of the entire customer journey, including acquisition channels & retention strategies.

How to Apply:

Send an email with your cover letter, resume and references to info@ayobafoods.com