Picture this. You and your friend sitting on the couch after just crushing it at the gym. You’re feeling good and tell yourself that you deserve a reward. You reach for a box of Thin Mint Girl Scout Cookies and before you know it you’re through an entire sleeve.
Still, feeling hot? Or wishing you had reached for some quality clean protein instead of empty carbs?
Your friend suggests that a month off from sugar, alcohol, and processed foods would improve health and performance.
“When do we start”, you eagerly ask.
“How about right now?” your friend eggs you on.
That’s the story of how Melissa Urban founded The Whole30 program in 2009. Melissa Urban was challenged by a friend to cut out sugar, alcohol, and processed foods. Fast forward to today and Melissa is a six-time New York Times best-selling author and co-founder and CEO of the Whole30 Program.
The Whole30 is designed to change your life in 30 days. It’s not a diet, a detox, or weight loss program but more of a reset. A reset to get your body back on track, boost metabolism, heal your digestive tract, and calm inflammation.
There are so many foods that our bodies might be sensitive to and Whole30 exists as an experiment to discover which of those foods might be keeping you from looking, feeling, or performing at your best.
The One Whole30 Rule: “Eat real food”.
With the extreme trend to eat Whole30, hundreds of food companies each year apply to become Whole30 Approved ®. Ayoba is extremely happy to announce that their authentic South African recipe premium grass fed beef snacks Biltong and Droewors are now the newest members of Whole30 Approved family.
"I've been a fan of Ayoba-Yo and their South African family recipes since they launched in 2015. The rich flavor and easy texture of Ayoba-Yo’s Biltong and Droewors makes them a family favorite for hiking, travel, and on-the-go protein" - Melissa Urban, Whole30 Co-Founder and CEO. To put Ayoba-Yo’s accomplishment in perspective, Whole30 turns down 90% of Whole30 Approved requests.
To Be a Certified Whole30 Product it Must Follow All of the Following Criteria:
What Does High-Quality Protein Mean?
Whole30’s program stands to make things easier for those who follow them. Your only job during Whole30 is to focus on making good food choices. No weighing or measuring. No counting calories. Your only job is to stick to the rules.
To help ease your mind when making good food choices, Whole30 has created an added emphasis on only approving meat products that adhere to high-quality standards. Improving our food system and our environmental impact relies on humane practices of farm animal raising. Creating a lasting impact on our environment, our lives, and our bodies is of the utmost importance.
To find more about Whole30 visit their website.