ayoba biltong droewors rebrand announcement

'Meat' the New AYOBA!

April 20, 2020

To all of our loyal customers over the last few years, and new customers reading this, thank you so much for supporting our small family owned business! We wouldn’t be where we are without each and every single one of you, and you are very much appreciated. There wouldn’t be an Ayoba without YOU!

We are so incredibly excited to announce the next evolution of our brand; and, we’re here to let you know what's new at Ayoba! That’s right, we dropped the ‘Yo’ and we’re now “Ayoba”! 

Why the Name Change? ‘Cause it’s easier to say with your mouth full!

 We found that Ayoba-Yo was a bit of a tongue twister. Our Biltong & Droewors are clean and uncomplicated, just like our new name! Ayoba is short and sweet (but still sugar-free! 😉). 

ayoba biltong droewors rebrand messages

Ayoba still has the same great meaning:
A term to express excitement and approval. 

ayoba biltong droewors rebrand blog post with south africa scene

We upgraded our packaging to include vibrant colors, innovative designs and graphic elements that help tell our family story. The bright colors on our new bags embody the spirit of South Africa, as well as our brand.

You will notice the “Big 5” health callouts (as we like to call them) on the front of our bags. The “Big 5” represent the extra layer of transparency and quality that embodies our all-natural ingredient sourcing. We are the only Biltong brand in the USA that is Keto Certified, Paleo Certified, and recently announced, Whole30 Approved! (read more)  We source only the cleanest ingredients to ‘meat’ the requirements for these stringent certifications. 

Ayoba Biltong Droewors Keto Certified, Paleo Certified, Whole30 Approved logos

We use all-natural spices, ZERO sugar, and as of recently, we are extremely proud to announce that ALL of our premium beef snacks are now made from grass-fed, grass-finished beef!

Please enjoy exploring our new website and please share your thoughts by sending us an email, a Facebook message, or even with your friends on social media. 

Thank you, baie dankie,

Wian & Emile van Blommestein, Co-Founders



GRASS FED

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GRASS FED

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